03 Merchandise and Private Labels

Ideas become brands.

A strong brand thrives on products that inspire people and remain memorable. Whether it's a company, hotel, club, or tourism destination – individual merchandise collections create identification, strengthen customer loyalty, and make your brand visible.

The WT Group accompanies you from the initial idea to the finished product. Together, we develop collections and private labels that perfectly match your target group.


From idea to finished product

We handle the entire development process:

  • Brainstorming
  • Product development
  • Design
  • Material selection
  • Sample production
  • Packaging development
  • Quality control
  • Production
  • Logistics
  • Europe-wide delivery

You focus on your brand – we take care of the rest.


Individual Merchandise Collections

We develop, among other things:

  • Company collections
  • Hotel collections
  • Club collections
  • Fire brigade collections
  • Tourism collections
  • Souvenir collections
  • Event collections
  • Employee collections

Private labels

Do you want to sell your own product?

We develop complete private labels including:

  • Product design
  • Logo integration
  • Packaging design
  • Labels
  • Hangtags
  • Product photography
  • Presentation material
  • Sales packaging

Individual Products

In addition to classic textiles, we also develop individual products such as:

  • Caps
  • Hoodies
  • T-shirts
  • Water bottles
  • Mugs
  • Gift boxes
  • Wooden articles
  • Souvenir products
  • Lifestyle products
  • Premium promotional items

All tailored to your brand and corporate design.


Production according to your requirements

Depending on the project, we offer:

🇪🇺 European Production

  • Highest quality
  • Sustainable manufacturing
  • Short delivery times
  • Premium products

🌍 International Production

  • Individual custom designs
  • Large series
  • Attractive purchase prices
  • Direct import
  • Optimal price-performance ratio

Finishing

We stage your brand with high quality:

  • Embroidery
  • DTF printing
  • Screen printing
  • UV printing
  • Laser engraving
  • NFC
  • QR code
  • Woven labels
  • Individual packaging

For whom do we develop brands?

  • Companies
  • Hotels
  • Tourism regions
  • Fire departments
  • Sports clubs
  • Municipalities
  • Museums
  • Event organizers
  • Retail
  • Start-ups

Why WT Group?

✔ Development instead of standard products

✔ Personal project support

✔ Individual product development

✔ Design to production from a single source

✔ Europe-wide procurement

✔ High-quality finishing

✔ One contact person for the entire project


Our Catalogs

Discover our collections and thousands of customizable products.

👉 View all catalogs


Request a Project

Would you like to develop your own collection or an individual product line?

We accompany you from the initial idea to the finished brand product and create a tailor-made concept for you.

Start a merchandise project now

Inquiry


LA1970 Custom Sneakers

Original brand sneakers, individually refined in the LA1970 atelier.
Each pair is designed according to customer wishes and refined by hand.

Discover the collection

Design by Jochen Gasser

The motifs in this collection are by the South Tyrolean artist Jochen Gasser, known for his humorous caricatures and strong-character illustrations.

In collaboration with Ladurner 1970 (LA1970), his unique designs are brought to high-quality textiles, creating wearable art for everyday life.

The collection combines humor, character, and the South Tyrolean way of life – each shirt tells its own story.

Discover the collection