Ladurner1970 – About Ladurner & LA1970
Ladurner1970 – Workwear, Leisure & Merchandising
Ladurner1970 stands for high-quality work, leisure and merchandising clothing from South Tyrol. For over 25 years, we have associated the name Ladurner with quality, craftsmanship and sustainable European production.
We develop modern textiles that combine function, style and durability – from precisely embroidered Workwear to individually customized corporate merchandise for hotels, industry and trade. Each product is selected, refined, and tailored to the needs of our customers with great care.
LA1970 – The fashion line by Ladurner
With our LA1970 line, we bring the tradition of the Ladurner name into a modern, A clear fashion and lifestyle collection. Timeless cuts, high-quality fabrics and European manufacturing are the focus. LA1970 is aimed at people who appreciate fashion with character, authenticity and regional roots.
What distinguishes Ladurner, Ladurner1970 and LA1970
- Over 25 years of experience in workwear, leisurewear and merchandising apparel
- Professional embroidery and print finishing in our own facility
- Focus on sustainable, European production and durable materials
- Individual solutions for companies, hotels and brands
Ladurner. Ladurner1970. LA1970.
Three names – one philosophy: honest products with character, developed and refined in South Tyrol.
LA1970 Custom Sneakers
Original brand sneakers, individually refined in the LA1970 atelier.
Each pair is designed according to customer wishes and refined by hand.
Design by Jochen Gasser
The motifs in this collection are by the South Tyrolean artist Jochen Gasser, known for his humorous caricatures and strong-character illustrations.
In collaboration with Ladurner 1970 (LA1970), his unique designs are brought to high-quality textiles, creating wearable art for everyday life.
The collection combines humor, character, and the South Tyrolean way of life – each shirt tells its own story.